200 Madison Avenue is an iconic 26-story, 750,000 square foot, Class-A office building located in the Grand Central submarket at the gateway of Manhattan’s Midtown South office market.
Up on the 10th floor you’ll be able to wander out into midtown’s largest rooftop garden. This has inspired the brand idea ‘A fresh perspective’. The design language uses the iconic chevron shaped tile from the lobby and turns it into a graphic thread through all marketing touchpoints.