PCC (Perowne Charles Communication) — Branding

Perowne Charles Communication (PCC) are leaders in public relations for the luxury travel and tourism industry. Together with Kirsten Johnston of JohnstonWorks, we created the brand identity which was carried through to stationery and website. The design approach is based around 'amplification', which describes how PCC measures the appropriate volume of their messaging when representing their clients’ worldwide brands.

JohnstonWorks | Concept | Design | © 2012