Carina Maclachlan / Creative Director

About

Originally from Berlin, Carina has been working in the design industry since 2002. She is a freelance graphic designer with a passion for branding.

Her experience lays in the creation of concepts, design implementation, art and photographic direction. Logo creation, design guidelines, advertising, marketing communications and corporate reporting also feature in her skill set. More recently she has completed digital design projects with rich user experiences.

Having worked for four years in a large, award-winning, multi-disciplinary communications agency and freelanced since 2011, she is both committed and adaptable.

With a positive demeanour, Carina is a strong and very creative team member and ensures the highest production standards are delivered in every job.

She has lived and worked in London since 2006.

(Maiden name: Carina Hinze)

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Carina is a long-term collaborator. I’ve worked with her since when she was a work placement, then junior, senior and most recently she has been a great design director for a comprehensive branding project.
Carina is a highly motivated self starter, she has great ideas but also depth of thought. With her level-headedness and team spirit, she’s made great contributions to every team she’s worked in and she is one of my first ports of call when I need a strong designer who can both think conceptually and also get things done.”
Gilmar Wendt | Founder and principal at Gilmar Wendt & Co | Former Creative Director at SAS

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“This lady combines passion for ideas and design with care and diligence for the entire job. And she is a joy to be around, she has a cheeky sense of German humour, which means she will gel with anyone you sit her next to. A great freelancer who’ll put her all into everything!” 
Nina Pickup | Creative Director at Salterbaxter

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"The first thing that struck me about Carina was the incredible passion she had for design. She was very outspoken about her ideas, and always said what she thought, even though she was talking to people with many years in the industry. This coupled with her fantastic attitude and happy demeanour, and of course her excellent design skills made her a very valuable member of the team. Carina is a very talented designer, with strong beliefs and a pleasure to work with. She has a rare combination of gifts, and would be a great addition to any team." John-Paul Sykes | Former Creative Director at SAS

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“I think that’s one of the best uses of my work that I’ve seen for a long time.”
Peter Grundy | Illustrator

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Skills
Branding
Employer Engagement
Campaigns
Web design / digital
Editorial
Environment
Advertising
Marketing communication
Graduate campaigns
Annual reports
Sustainability reports
Strong in typography, 
illustrative elements and crafting

CM Portraits-0728.jpg

Originally from Berlin, Carina has been working in the design industry since 2002. She moved to London in 2006 and is now a creative director in a global branding agency specialising in property branding.

Her strength lays in the creation of concepts based on a solid strategy and brand idea – she manages and oversees the brand team to create all necessary touch-points in 2D, 3D, motion and digital. Awareness of budget and timelines throughout the process is her second nature while pushing creative boundaries within the sector.

With a positive demeanour, Carina is passionate about creativity and a highly-organised member of our team who ensures that the highest standards and Qualität are delivered for every client. Having worked for over 15 years in London agencies she has heaps of experience, and is an excellent communicator, presenter and team leader.

(Maiden name: Carina Hinze)

—

“Carina is a long-term collaborator. I’ve worked with her since when she was a work placement, then junior, senior and most recently she has been a great design director for a comprehensive branding project.

Carina is a highly motivated self starter, she has great ideas but also depth of thought. With her level-headedness and team spirit, she’s made great contributions to every team she’s worked in and she is one of my first ports of call when I need a strong designer who can both think conceptually and also get things done.”

Gilmar Wendt | Founder and principal at Gilmar Wendt & Co | Former Creative Director at SAS

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"During the past few months I've had the great pleasure of working with her, she's been a valuable team member and always a great support. Considerate, creative and collaborative have been her natural calling card alongside her uncanny take on British humour — she will be truly missed."

Carlo D'Alanno | Creative Director at Rufus Leonard

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“This lady combines passion for ideas and design with care and diligence for the entire job. And she is a joy to be around, she has a cheeky sense of German humour, which means she will gel with anyone you sit her next to. A great freelancer who’ll put her all into everything!” 

Nina Pickup | Creative Director at Salterbaxter

—

"The first thing that struck me about Carina was the incredible passion she had for design. She was very outspoken about her ideas, and always said what she thought, even though she was talking to people with many years in the industry. This coupled with her fantastic attitude and happy demeanour, and of course her excellent design skills made her a very valuable member of the team. Carina is a very talented designer, with strong beliefs and a pleasure to work with. She has a rare combination of gifts, and would be a great addition to any team." 

John-Paul Sykes | Former Creative Director at SAS

—

“I think that’s one of the best uses of my work that I’ve seen for a long time.”
Peter Grundy | Illustrator

—

Skills

Branding
Digital design
Marketing communication
Advertising
Editorial
Environment
Graduate campaigns
Annual reports
Sustainability reports

Strong in typography,
illustrative elements and crafting.